Gordon Brown, in his speech to the Labour faithful, talked about the choice between Labour offering prosperity and hope, and Conservatives who have “no hearts”.
There are families all over Britain who fall into two categories. There are some who live within their means and if they cannot afford something, they will wait rather than fall into debt. There are other families, and sadly these fall in the majority, who overspend on their credit cards and get deeper into debt to give their families, and themselves, everything they ask for.
Once you work out which families are the sensible families and which families are the foolish families you will be able to choose which party to vote for.