• adjective not limited or restricted; infinite.
Broadband and mobile phone companies should take note. It does not mean unlimited up to a certain amount.If you use the word “unlimited” to mean a limited offer you are guilty of deceiving your customers.
I made this point to Virgin who said “Everyone’s doing it”. A good excuse I told them. Does this mean that if half the people in your street go shoplifting in Harrods, it means it’s OK for you to go in and steal an iPod or something?
“Everyone’s doing it” is no excuse for dishonesty and crookedness.